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Launching Our New Lettings Department With Online Offering

Humberts Launches New Lettings Department With Online Offering 700x467 - Humberts.com

We saw a real gap in the market for this flexible, dual lettings model

Ian Westerling - Managing Director

We are delighted to announce the launch of our new lettings department, which will be made up of an online only (Humberts Lettings Direct) and a traditional agency (Humberts Lettings) offering. Pioneering an industry first, we will offer Landlords the option to rent their properties solely online, with the landlords conducting the viewings themselves, or via the more traditional agency route with consistent, professional agent support. We are the only agent in the UK to offer this service where landlords can switch from the online to the traditional model at any time – the traditional offering will only be available in current Humberts branch locations.

Ian Westerling, Managing Director of Humberts, says; “We saw a real gap in the market for this flexible, dual lettings model – savvy Landlords looking to save money may wish to try the online lettings route but would prefer a strong, heritage brand and industry knowledge behind them. The option to switch over at any time, in areas where we have branches, is attractive as it gives Landlords ultimate peace of mind. With exciting investment into Humberts and plans for further expansion nationwide we have bought into a leading Prop Tech company Propoly – we will be white labeling their existing service offering for our new online division, Humberts Lettings Direct. Humberts have been extremely impressed with Propoly’s forward thinking business model and for us it’s the perfect partnership.”

The new Lettings Division will be headed up by industry veteran Suzanne Diamond, who previously led the 21 branch strong team at Curchods. Suzanne will oversee both Humberts Lettings and Humberts Lettings Direct.

Suzanne Diamond, Head of Lettings at Humberts, says; “Customer service has always been at the very heart of the Humberts brand. Our Humberts Lettings Direct department will be run from a central location with an experienced manager and team – landlords using this small fixed fee service will have access to experienced professionals via phone or email to ensure a good level of support. The Humberts traditional Lettings service is available from all of our 23 sales branches across the UK and will launch with no tenant administration fees. The two departments will have separate but complimentary branding. At a time of evolution for our business we believe Humberts will be at the forefront of these changes.”

For more information, visit our Lettings Page or contact your Local Branch.


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With a strong background in marketing and new media, Matt leads Humberts digital strategy, joining the company in 2015.

Humberts marketing

Matt Roffe


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