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Ride The Night: Women Vs Cancer

Ride the night |

When else would you see 3,000 women on bikes riding through the night in fancy dress, fairy lights, horns and bells

Maria Bowen-Ashwin

A team of five 'Humbites' will take part in a 100 kilometre cycle through London at the end of May to raise money for three cancer charities - Breast Cancer Care, Ovarian Cancer Action and Jo's Cervical Cancer Trust.

The Women Vs Cancer Ride the Night is a women-only night cycle ride starting at 10pm from Royal Windsor Racecourse, following a 100km route into London and back to the Racecourse.  The purpose of the event is to raise awareness for the three cancer charities and to encourage more women to get cycling. 

Team Humberts comprises Maria Bowen-Ashwin (team captain), a 50 year old Senior Co-Ordinator from Humberts Bridport who is a keen cyclist and has been riding her bike, Polly, for four years; Julie Moore, is a 49 year old Associate from Humberts Yeovil who has been cycling around the Dorset countryside for the past three years; Becky Wakelin, a 22 year old Negotiator from Humberts Honiton who hasn’t road cycled before and from the HR department in Salisbury, Diane Brasnett who is a keen road cyclist and Morti Bromilow, who will be taking part on a tricycle!

Maria Bowen-Ashwin, Team Captain of Team Humberts, commented on the event: “Julie and I have taken part in this event for the past two years and we have told our team members who are new to it that it is the most fun they will ever have on a bike!  When else would you see 3,000 women on bikes riding through the night in fancy dress, fairy lights, horns and bells?  Cycling 100km through the night when your body clock is telling you that you should be asleep is a significant challenge both in endurance and mental attitude.  But the sense of community spirit and the fact that it is for such a worthy cause really gets you through the toughest parts.”

The event is not just for experienced cyclists and in fact encourages newcomers to the sport.  Maria added: “You don’t have to be a fantastic cyclist or even have a road bike.  There will be all sorts on the night – we have seen tandems, shoppers, Boris bikes and even a penny farthing!  This year our team member Morti will be on a tricycle – so anything goes!”

If you would like to donate money to support Team Humberts with their fundraising efforts, please visit For more information about the event, please visit

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With a strong background in marketing and new media, Matt leads Humberts digital strategy, joining the company in 2015.

Humberts marketing

Matt Roffe


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